The story of OORUGINAL healthy snacking
Kiru, the pioneer in farmerpreneurial movement, is a health food company which owns
Kiru brand. We specialize on Millet based snacks.
Our mission is to make good and
healthy Millet food available for everyone.
It’s our endeavor to build a successful
health food ecosystem, which ensures the availability of genuine healthy food, made
locally sourced Millet.
Customers may know us as the makers of the delicious Kiru brand of Millet-based snacks. That’s hardly the full story. Deep down, Kiru is a confidant of farmers. We encourage them to grow Millet; assist them in cultivation and testing; procure all our ingredients from them; and ensure that they reap the just rewards of their labour.
Birth and basics
Humble beginnings with global standards
The company was founded in the year 2014 with a world class manufacturing facility
in Thenkahalli village, Mandya district, Karnataka, India, and the corporate office
Our factory is a celebration of the age-old, indigenous crop - Millet. Here we employ the finest machinery and practices to manufacture snacks that are naturally gluten-free, rich in antioxidants, good for digestion and incredibly yum! The Kiru promise of healthy snacking is true to its pastoral origins. No wonder our snacks are fondly called ‘ooruginals’ – a moniker inspired by the Kannada word ‘ooru’ or place. Kiru follows sustainability to the core in all practices - production and delivery as well as economic and environmental sustainability.
A perfect blend of Nutrients
Millet is a super grain and it used to be the staple food of the locals in the olden days. It has a long history dating back thousands of years. The village, where our roots lie, has a 3000 year old Millet farming tradition and the local people have thrived on Millets for centuries here.
Our aim is to redeem Millet as a power snack!
The Kiru farmerpreneurial movement
By the Farmer Siblings, hailing from the Village nearby
The farmerpreneurial movement aims to unleash the goodness of Millets to consumers with the help of the local farmers. It’s a purpose driven platform which ensures stable income to the farmers and healthy and yummy snacking options to the customers, creating a larger impact on the society.
The concept of Kiru evolved with this ideology.
The Kiru advantage
The best of both taste and health, with 100% Millet Snacks
Perfectly balanced, nutritious snacks
Freshly made snacks with Millets from the farms near you – millet in the form of snacks for the first time
Indigenous ingredients, Indian/international flavours
Locally curated to suit your lifestyle
A variety of snacks for anytime of the day
A farmerpreneurial movement product
Sustainable crop; good for the society
The mantra which guides us every step
At Kiru, sustainability is close to our hearts. It is the guiding principle which we adhere to everything that we do – from procurement of ingredients to production and packaging. We firmly believe that the onus of sustainability lies not just on the government – it lies on every stakeholder and business organizations are prominent among them.
We follow both the age old practices and modern approaches to optimise our carbon footprint.
Healthy snacking for healthy Customers
Healthy snacking is our motto at Kiru. Our conviction is that snacking and health can go hand in hand. And, we have successfully demonstrated the same through our 100% Millet snacks, which are healthy and tasty at the same time.
Time to say “YES” to snacks!
A healthy concoction of indigenous Millets
Kiru snacks are made with Millets, which are rich in fibre, antioxidants and proteins, as the primary ingredient. Millets are also packed with vitamins and minerals in addition to carbs. They are a natural substitute to a well-balanced diet, as per everyday RDA requirements. Millets have the potential to be rediscovered as the favourite super food of the urban youth, health and wellness enthusiasts, as well as anyone who would like to indulge in a healthy lifestyle.
Stay rooted. Soar sky-high
Kiru was born out of a deep desire to revive the native Millet crop. Our mission is to reintroduce it to our communities, and restore the 3000-year-old grain to its lost glory in a new avatar as snacks, that has never been conceived before to make it a guiltless healthy indulgence.
We are equally committed to improving the livelihood of the farmers who make it possible, and we work with them every step of the way, from cultivation to procurement, manufacturing and packaging.
In the Public Eye
Our Media Moments
ABB TV March 4, 2021
Kiru announced the launch of new, healthy and tasty snacking options, during a press meet
held on Thursday 4 March 2021, at Mysore.
The well attended meet attracted the participation of media from various formats including print, television and online in vernacular language as well as English.
The Kiru mobile display van moved around in Mysore city during the months of January and February 2021
Coupled with a massive sampling activity,creating awareness about Millets and health. In addition, there was a special contest wherein the participants showcased their special talents and won Kiru gift hampers
Find us in Stores near You
Getting your daily dose of healthy anytime Millet snacks is easy now. Kiru products are available at a store near you in Mysore, Malavalli, Mandya, Nanjangud, Maddur, K R Nagar, Gundlupet and Hunsur. We shall be launching them in Bangalore and the rest of Karnataka soon. You may order online too.
The Kiru experience
Watch how it is all done
A Perfect Getaway from the city - Relax, Rejuvenate and indulge in some "Wholesome, Nutritious Village
The Kiru factory is the heart of our company. It is the place where everything comes together to create the best, tasty and healthy snacks for you - from our experts guiding the farmers, grains collection, R&D team experimenting with recipes and production team exploring the advanced food technology and techniques required to make Millet snacks. The Kiru life journey begins here in all respects.
Here we work on food engineering with Millets, which is still at its nascent stage world over. It is the science we believe in and we strive to bring you the best possible snacking options out of Millets for everyday consumption.
Our factory is a low embodied energy building, carefully designed and built to reflect our philosophy and values. Here we strike a balance between purpose and profits, environment/sustainability and efficiency in operations, as well as health and taste. Within this environment, we chase our singular obession of producing and shipping the best 100% Millet snacks in the world, by deploying the lateest technology and techniques and adopting the best practices. And, we go about it every day with all the care and passion that's involved in preparing food
Visitors from Bengaluru and other cities to our factory premises go back with the fond memories of a unique Kiru experience, as authentic and refresing as our snacks!
Passionate in every respect
The team Kiru is led by our passionate and committed founders – Mahesh Basavanna and Chandrashekhar Basavanna. Their emotional bond with their land and a strong passion to revive Millets, which now runs across everyone in the Kiru family, is where the idea of Kiru germinated.
Founder & Director
Mahesh is passionate about environmental sustainability and has worked in water conservation, energy and resource efficiency. Mahesh is the CEO and Founder of OrgTree and McD BERL. His entrepreneurial ventures have come out of his passion for sustainability and his core belief in creating a sustainable future. OrgTree is his third entrepreneurial venture.
He has been in the professional world for over 22 years and took his first plunge into the world of entrepreneurship with McD Built Environment Research Laboratory in 2003, followed by SecPod Technologies in 2008 and OrgTree in 2015.
The passionate socio-economic development scientist believes in the power of ideas and teamwork to change the world. With each of his ventures, he aims to do just that.
Founder & Director
Chandrashekhar is a technopreneur with over 20 years of experience in building products for the technology space. Chandra is the CEO and Founder of SecPod Technologies and Co-Founder of OrgTree. After having worked with various prestigious corporate names, he started his entrepreneurial journey in the year 2008 with SecPod Technologies. Orgtree is his second entrepreneurial venture, which he co-founded in the year 2015.
Chandra is passionate about building institutions that strive for excellence and contribute to socio-economic development. His core strength lies in creating simple and exceptional products that solve human problems. With each of his ventures, he aims to do just that. He believes in the power of communication to drive people towards execution and reveres simplicity and pursues innovation. His hobbies are reading, watching movies, driving, and thinking. Chandra loves his family and enjoys being around kids.