The goodness of Millet and the temptation of taste
Millets - Finger Millet/Ragi, Sorghum Millet/Jowar, Perl Millet/Bajra, Little Millet/Sama, Kodo Millet etc.
How we came up with Product idea
The product idea for Kiru has much more to it than merely the product market fit. It evolved from the founders’ connect with their roots and their yearning to give back to the village and its farmers.
Kiru was born when they matched this with the need for a healthy and tasty all day snacking needs among the urban young and the young at heart.
Millet based snacks provide entrepreneurial opportunities for the farmers, even as it ensures the right mix of nutrients for the day and delectable taste for the customers.
Why should you eat our Millet snacks?
Perfectly balanced, nutritious snacks
Freshly made with Millets from the farms near you
A variety of snacks for anytime of the day
Indigenous ingredients, Indian/international flavours
Sustainable crop; good for the society
A farmerpreneurial movement product
Hear it from those who tasted it
Arati Parekh / @arati.parekh
“Kiru all-day Millet snacks include Millet crunchies - Tomato; Cream N Onion and Bayiruchi Masala; Millet Chikkis – Peanuts; Millet Cookies - Choco Chip and Butter & Nut and Millet Dry Fruits Bar, with many more titbits coming soon.
Every snack is healthy, completely natural and free from preservatives. Their crunchies are baked to perfection - they are the first to introduce Millet baked crunchies in the world. The Kiru promise of healthy snacking is true to its pastoral origins. No wonder the Kiru snacks are fondly called Ooruginals, inspired by the Kannada word Ooru or place. Check them out at @kirumilletsnacks.“
“These Millet based snacks from Kiru are my best finds of late! I bought two newly launched Kiru products – tomato flavoured Millet Crunchies and Millet Chikkis. And both are yum! A little about Kiru – it is a health food start-up which focuses on Millet snacks that are baked (not fried), healthy. Millet are one of the staples of Karnataka cuisine and this brand is focused on making Millet snacks more popular and reachable to the public at super affordable prices. They are also coming up with new flavours and products soon.
I loved both the Crunchies and the Chikkis. They tasted amazing. Do check them out!”
“I prefer carrying snacks while going on a road trip. Recently discovered a new brand @kirukmilletsnacks which offers healthy Millet nibbles. I picked up their Tomato Crunchies and Peanut Chikki, both made of Millet.
The packaging was excellent. It's got no palm oil and is a very healthy snacking option. I love the taste. Do check out these products. It is a Karnataka based brand and aims to take Millet to the masses. They also help the local farmers, which is commendable.
“One is spoilt for choice of snack brands these days. However, I find the texture and the flavours repeating in snacks….and therefore boring. Too many potato pickings around.
So, when I came across the Kiru Millet crispy, I was thrilled. It tasted different and it was true to its claim of Spanish Tomato flavour. Moreover, I came to know that it was made of Millet and therefore healthy. I think I love this new option! Check it out! You won’t be disappointed too.”
“Kiru sources Millet from farmers and
the manufacturing and packaging of the products is done in Mandya, Karnataka.
There’s Millet Crunchies, Chikki, Cookies and Bars. All of it starting at just INR 5!
😋 Try them out. After all, snacking isn’t all that bad! 😄